Fentress
Sarah
Creative + Account Manager + Copywriter
Storytelling. Creativity. Strategic branding. Watching small ideas grow into a bright, thriving reality.
These are my passions—and what continue to propel me through my academic and career journey.
"We do not write in order to be understood; we write in order to understand." - C.S. Lewis
"Forgiveness is the fragrance that the violet sheds on the heel that has crushed it." - Mark Twain
"Sometimes reality is too complex. Stories give it form." - Jean Luc-Godard
"The idea is to write so that people hear it and slides through the brain and goes straight to the heart. - maya Angelou
"Courage is resistance to fear, mastery of fear, not absence of fear." - Mark Twain
"We do not write in order to be understood; we write in order to understand." - C.S. Lewis "Forgiveness is the fragrance that the violet sheds on the heel that has crushed it." - Mark Twain "Sometimes reality is too complex. Stories give it form." - Jean Luc-Godard "The idea is to write so that people hear it and slides through the brain and goes straight to the heart. - maya Angelou "Courage is resistance to fear, mastery of fear, not absence of fear." - Mark Twain
WORDS I LOVE
Education
University of North Carolina Chapel Hill
Advertising and Public Relations, B.A. - expected May 2025
Work Experience
Deliveri - Communications & Social Media Strategist
Organize social media marketing strategy across Instagram, Facebook, TikTok and LinkedIn using SEO and SMO to market an early-stage startup across all 3 stages of the launch lifecycle.
Write 10+ blogs for the Deliveri website in preparation for Spring 2025 launch.
Camp Ch-Yo-Ca - Media Team, Camp Counselor
Presented to groups of 16-200 and mentored youth ages 6-18, cultivating teamwork as a 24/7 leader.
Problem-solved by adjusting leadership style to meet diverse needs and executing new tasks efficiently and effectively.
Generated 4,000+ impressions by curating 5-10 photographs with captions on Instagram.
Drove 38% growth in CAN's LinkedIn following through strategic content creation, including member spotlights, event coverage and frequent updates.
Cultivated professional relationships by interviewing 15+ Founders, CEOs and angel investors to write 20+ articles for LinkedIn.
Optimized LinkedIn content strategy using algorithm scheduling and targeted hashtags to maximize impressions and accelerate follower growth.
Carolina Angel Network, Social Media Marketing Fellow
1893 Brand Studio at The Daily Tar Heel - Chapel Hill, N.C., Hybrid
Drove Formulated copy and graphics on Instagram for local client such as Spicy 9 Sushi, WCHL Chapelboro and Alamance Community College while meeting frequent deadlines for simultaneous projects.
Collaborated to produce strategic marketing content for 5-10 clients as a member of a 25+ person student-run agency.
Pee Wee Homes (Non-Profit) - Chapel Hill, N.C., Hybrid
Collaborated on a 3-person team to deliver a complete PR portfolio, including a press release, media pitch, communication audit and brand kit.
Communicated with the client to formulate strategies and content for maximum reach according to their vision, purpose and services
Pee Wee Homes (Non-Profit) - Chapel Hill, N.C., Hybrid
Collaborated on a 3-person team to deliver a complete PR portfolio, including a press release, media pitch, communication audit and brand kit.
Communicated with the client to formulate strategies and content for maximum reach according to their vision, purpose and services.
Writing Samples & Campaigns
Personal Blog
Articles
Social Media
Brand Work
Student Work
